Yoga Vida Goes Fourth - Wiser and Stronger Than Ever
Someone once said, “be brave or you’ll lose your luck,” and Mike Patton clearly took that lesson to heart. As the stock market was crashing in 2008, and people were running for cover, 28-year old Patton left his job at Bear Stearns and jumped head first into the incredibly unpredictable yoga business. Over the past 8 years, as studios were closing around the city, Patton has opened four (!) recently a Dumbo location and a Tribeca studio that is opening today. (Get over to 416 Washington Street (entrance on Vestry) where they will be giving free classes all day long!
But as the saying goes, he was not only brave but also got a little lucky along the way – it
didn’t hurt to have his partner Hilaria Thomas, then an unknown yoga teacher who passed out pamphlets when they were just starting, hook up with our favorite SNL comedian, Alec Baldwin. Still it wasn’t easy, and Patton sat down to give YogaCity NYC’s Jim Catapano the tough truths on what you need – and don’t need – to make an operation like this successful.
“My first piece of advice is that if you’re in this for the money, get out!” says Mike. “It’s a hell of a lot of work. The good news is that at the end of the day, we’re helping people. That feels good. It’s an additional form of payment that I certainly didn’t feel when I worked in a bank. That said, this is a really hard industry. It’s a service-oriented business – and you’re dealing with talent. Much like a broadcasting station that deals with the talent of their news anchors, people want to follow teachers.”
Many contemplating opening a studio – including Mike – don’