Mudita Makes Clothes You Can Feel Good In Again
Now that Lululemon is no longer the top (downward) dog in yogawear, shoppers can take a deep breath and make their move towards better brands who believe transparency is best used as a business practice – not in pants!
While other corporate giants may see Lulu slips as an opportunity to get into the wallets of potential customers, there’s also an opening for smaller companies to step up and prove their value by producing clothes that are made in NYC (not by third-world children) in natural organic fibers that feel great.
That is exactly what Brooklyn based Mudita Design is doing as Sara Nielsen and Rachel Harmon carve their niche of colorful, eco-friendly studio to street activewear. And some of their profits go back to charity because they are following true to the Buddhist priciple of mudita.
“It’s a founding principle for us,” says Nielsen, FIT grad and yoga teacher. “Every act that we do, we think --how is this effecting other people. How is this effecting the planet? Is this sustainable? How does this make people feel – from the person who made it, to where it was created, to who is wearing it. Can we help cultivate joy?”
Mudita is the Buddhist practice of cultivating joy through the wellbeing of others. On a retreat in Spirit Rock, Nielsen was practicing mudita when the question arose of what it would be like to start a company based on this idea that doing good for others brings good feelings to oneself. She brought the concept to Harmon, also an avid yoga practitioner and fellow FIT grad.